Evenimente

• All-new collections reflect Honda’s illustrious range both past and present
• Collections also pay homage to highly-successful motorsport campaigns
• Full range to make public debut at EICMA 2025 before being made available at dealerships

Honda, renowned for its legacy of engineering excellence and passion for two-wheel performance, has unveiled its most extensive apparel line-up to date; a bold step that further forges the connection between motorcycles and modern lifestyle.

The new clothing lines feature 80 new garments across six distinct ranges, taking the total catalogue to 108 items to offer riders and enthusiasts a complete wardrobe that celebrates freedom, design and everyday adventure.

The expansion marks a significant evolution for Honda’s apparel program. Previously comprising two core ranges, the new six-range collection comprises a dynamic blend of casual wear and premium lifestyle pieces, each reflecting the brand’s DNA while pushing into new stylistic territory. The result is a versatile collection that allows riders to express their identity both on and off the bike – whether they’re carving mountain roads or meeting friends in the city.

From sleek, performance-oriented jackets to soft, tailored casual pieces, the collections blend technical function with contemporary fashion. The casual ranges use premium fabrics and riffs on iconic nameplates, as well as iconic designs and liveries from Honda’s extensive back catalogue of models. These collections not only honour Honda’s history but also look to the future, connecting a new generation of riders to a lifestyle that values authenticity, movement, and self-expression.

Six Ranges, One Spirit

The six ranges: Vintage, Classical Heritage, Racing, Tribute, Urban Fun, and Wing each bring a unique perspective on what it means to live the motorcycle lifestyle:

• HONDA VINTAGE  – The Honda Vintage Collection brings classic racing spirit into the present. With bold designs and a nostalgic edge, it captures the freedom, energy, and attitude that defined generations of riders. Vintage style, re-imagined for everyday wear.
• HONDA CLASSICAL HERITAGE – This collection embodies the pursuit of refined quality and timeless design, created to appeal to customers who appreciate elegance in every detail. It also opens the door to pairing these pieces with Honda’s premium bikes, creating a complete experience of excellence and style.
• HONDA RACING –  A collection inspired by the adrenaline and precision of motorsports, featuring dynamic designs and bold silhouettes that embody the spirit of speed. Each garment proudly carries the iconic HRC logo, a symbol of performance and racing heritage, while maintaining exceptional comfort and style for everyday wear.
• HONDA TRIBUTE – Honoring our legacy, this collection draws inspiration from legendary models such as the Africa Twin, Monkey, X-ADV and Super Cub. Crafted from premium materials and defined by exquisite detail, it captures the perfect harmony between tradition and modern sophistication.
• HONDA URBAN FUN – A lively and approachable collection that captures the joy and energy at the heart of Honda. Each garment blends high quality with playful, expressive design, created to connect with riders of all kinds and celebrate the Honda spirit.
• HONDA WING – The Honda Wing Collection captures the spirit of the brand with functional design, impeccable attention to detail and unmistakable Honda quality. From the Blue Softshell jacket to the new Sporty Fleece, each piece blends premium materials, clean lines, and subtle detailing. Designed for riders and fans alike, it delivers everyday comfort and performance – perfect for the office, workshop or on the go.

With this launch, Honda blurs the lines between motorcycle culture and contemporary fashion. The 80-piece collection reflects the same spirit that drives its engineering – a pursuit of perfection through innovation, design, and passion.

The collection will make its public debut at the 2025 EICMA trade show, in Milan on November 4th, with limited quantities of stock available to purchase. The full apparel line will be available through authorized dealerships from March 2026, and is set to redefine what it means to wear the Honda badge – not just as a rider or brand fan, but as part of a global lifestyle movement.